Save Our Rice Campaign aims to build a movement towards achieving food security and sovereignty, reviving our rice culture and sustaining rice eco-systems. The Save Our Rice Campaign attempts to sustain rice by creating linkages between different sectors, building alternative models for sustainable ecological rice cultivation, developing capacities to address issues related to rice, and developing a platform of people with rice culture as a common concern. The Campaign was launched in 2004, the Second International Year of Rice, in Kumbalangi, Kerala. The Campaign is coordinated by Thanal and CREATE. The campaign is active in four states - Tamilnadu, Kerala, Karnataka, and West Bengal, and is coordinated by partners in these States.
The major campaign objectives are:
.. Conserving Rice Ecosystems
.. Sustaining Rice Culture and Diversity
.. Protecting Traditional Wisdom
.. Preventing GMOs and Toxics
.. Ensuring Safe and Nutritious Food