Red Rice Marketing - The Story From Karnataka

By Sreemathi G On 1 Jul 2014 | Category : Agriculture

It all began with farmers like Sadashivu selling 10, 20, 30 kilograms of rice in 2003, from there the marketing of traditional red rice varieties has come a long way in Karnataka. The quantity of rice sold through the Save our Rice Campaign in Karnataka in 2013 crossed 100 tonnes. However, we realize that even this is a drop in the ocean of rice ma ... read full article